Bata the company which doesn’t need any introduction for Indian’s. For every Indian has a emotional connect with Bata brand as their first shoes or footwear will be from Bata. Bata is the company of marketing strategies as it grown from no where to India’s no. 1 foot wear brand. Generations may change time may change but people wearing Bata and buying Bata for their loved once will not.
How Bata started:
Thomas Bata the person who started the Bata company and expanded all over the world. Basically Thomas Bata family was cobblers. As from childhood he was used to see footwear making which made him easy to understand the business. The inspiration for him to make the footwears and establish as a company has started when he noticed during late 90’s footwear was expensive. Footwear was expensive because it was hand made wearing footwear was treated as luxury goods and no one was able to afford it.
As he seen the costs of footwear he decided to bring the footwear at low cost where all people can able to wear it. As his family is included in that business he has some clarity about making footwear at cheaper prices and sell it. Bata’s intention was to great, he wanted to make products at low cost and high durable footwear. Rather than a business idea he taken the his idea in social cause way to give luxurious footwear available to all people. The future we are seeing now. All goods in Bata will be at affordable prices and high durable products.
Building of Bata Company:
He had made idea to make footwear at affordable prices but making them hand made again make expensive. So he studied techniques used in clothing industries where the mass production of the goods lies and which make it cheaper to make. He also started to build the equipment for the mass production of goods to make the making cost cheaper.
With all these ideas in the year 1894 Tomas Bata with his sister and brother established T. & A. Bata Shoe Company. At first they have struggled with other brands to sale their shoes. So they have decided to change their type of shoes, and made canvas made shoes which costed way more cheaper than leather once. This was first major break through for Bata company. Mostly workers are attracted to this products as it was affordable to buy.
World war-1 golden period:
During 1908 Tomas Bata brother has passed away due to health issues which made him to take over the company on him. As all of them think how can world war become an opportunity to make the company big. There is link of Bata with world war-1. As the soldiers need good shoes to fight in the battle field. This opportunity was taken by bata and they have designed and comfortable and most durable shoes for soldiers. This made them stand out unique against all the odds.
After this period the shoes market as grown more high than expected. Bata has evolved as one of largest manufacturing company in Europe.
Bata with vision:
In 1920’s Bata has established Bata systems where they have provided benifits to their employees. They have established welfare for their employees and also profit sharing which made workers to be more loyal to company as company is standing for them. They have provided housing, health and education. What not a employees need other than a huge support from a company where they work. As bata shown their loyalty towards their employees in return employees also shows more loyalty and work in efficient manner.
This made surge in production clearly as they have implemented this plan. Wages plan they have made was an absolute bench mark in the industries. For the manufacturing employees they have made wage as per their footwear making. How many can you make that much you deserve. Special manufactures will get individual rates. Managers have their wages as per their tasks. This improved efficiency in work and also employees were able to make more money a company getting more production.
Bata expansion:
As bata company grown and making millions of profits but the greed haven’t died in Tomas Bata. His greed was to see every person in this world should wear shoes. He never stop until he achieve his dream. This made him establish him companies across the world. At first it expanded in Europe, France, Switzerland, Netherlands, UK, Canada and India. He never left his thought of making footwear at affordable prices.
Bata in India:
Bata established its first store in Bengal India. After this factory established Tomas Bata was expired in a plane crash. Which made their family depressed. But Tomas Bata’s half brother worked for the company and never let the production stop.
After that in India they have established biggest factory in Bata nagar. Due to world war-2 Europe production was almost stopped. But they never let down production out side Europe. Due to factories established in India which made affordable footwear and also comfortable once were made by them.
Bata new marketing:
And also wide spread campaigns from Bata has went in depth into people easily. Plastic and rubber shoes made more affordable for people. They have started marketing techniques with fancy showrooms an hoarding. Due to their sustainability in market. Which made them huge contracts on school shoes. I think my whole childhood was filled with bata. Almost 9 out of 10 school students wear bata.
As bata was lagging in cheaper price and models. That’s why they have released hush puppies which looks expensive but at affordable prices. I personally loved hush puppies quality and price. These kind of marketing strategies made Bata stand out as special in market.
Bata had opened almost 15,000 stores across Indian. Which created direct Lakhs of employment and indirect employment is in millions on this date. From the 21st century Bata has collaborated with all e-commerece giants for the online sales. And also introduced Bata online store where the customers are able to buy from any where.
Bata has included memory foams in budget shoes also which made customers attract. As memory foam makes everyone very comfort and easy to where long hours without any problems and discomforts.
Accessories like belts, handbags and other small products with high quality are present in Bata. As our mind decides if the leather product is from Bata it will be original leather because they are trust worthy company.
Indian government support:
Bata buying products which manufactured in India only. And manufacturing is also happening in India. Which helps boost in Indian GDP. I have seen most political speeches in the past were mentioned Bata name as any reference of company and Indian manufacturing.
And also this lead to deep cultural connection with Indians. And also the name Bata is related to India, Bata in some languages of India is WAY. These things also made emotional connect with people and own the company to their heart.
Indian owned:
Bata has created gender specific, age specific, location specific designs which attracted all the people. As it created chappals which attracted tier-2 and tier-3 cities. And they have invented power company as sports branch in them. Most of the athelets performed with those shoes in many events internationally. Leather formal shoes attracted by the officials and college going students. And for the school students there are canvas shoes which wear by every student.
Their cultural and regional touch made them sustain more longer and close to the hearts of customers all over the world.
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