The company which manufactures locks. Their locks are very efficient and long lasting. In the year 1944 a place in Bombay had a huge fire accident. But the documents kept in a locker were very safe. Godrej makes the locker. They have evolved from locks to manufacturing engines for ISRO. They are in soaps, air fresheners, refrigerators. There is a great journey and ideas behind building lakhs of crores company and success. Let us know about it now.
Godrej story
Ardeshir Godrej is the founder of Godrej Group of industries. In the year 1884 he started manufacturing surgical equipment. The company he started closed soon. Because he wanted to mark every product as made in India. But the British government rulers were not accepting it.
After his failure one day he heard the news in Bombay. Bombay city commissioner messaged everyone that Mumbai is under serious thefts. She requested anyone who comes with the best lockers which protect against theft to be rewarded. Looking this news, he decided to make a locker as per Indian conditions.
He started making lockers using ten members. But later, after success Godrej has marked as India’s safest lockers. Even Britishers were using Indian made Godrej lockers.
Expansion of business a beautiful idea:
Locker business has success. He decided that focusing on people’s problems makes anyone successful. So, he decided to expand their business to other sectors where people were facing major difficulties.
In the early 20th century, brahmins and non-vegetarians were more. Those people used to hesitate using bath soaps. Because in those bath soaps are mixed with animal fats. It was a huge problem for people.
Using this a business problems Godrej has manufactured soaps using vegetable oils. Which are Cinthol and witney. They have manufactured India’s first cupboards, almaras, and hir color products are manufactured by them.
There was great demand for the typewriters before the independence of India. But there were not typewriter manufacturers in India. But Godrej researched typewriters and manufactured their first product in 1955.
As the company established before the independence of India. The first general elections of India held in 1951. Where Godrej made the ballot boxes. Because of their safety first priority.
Refrigerators at first were only a luxury item. Only the rich would be able to own them. But Godrej made refrigerators easy and low cost. That is why we could be able to see every house with a refrigerator. And, they have designed it environmentally friendly as chlorofluorocarbons will be released less. These refrigerators were launched in 1958.
The new era of Godrej:
Ardeshir Godrej has done all he can do for Godrej and handed over the company to Pirojsha Godrej. As the company was into maximum products, they can be in. Pirojsha Godrej engaged in the expansion of the company.
At the time of his handover the company was manufacturing many products. Just they need is, products need to enter all over India. For the workers’ well-being they have purchased 3400 acres of land near Mumbai. Most of the land was given to workers and some as manufacturing plants. They bought this huge land for 30lakhs in 1940. But now the value of the total land is 4.5 Lakh crores.
Pirojsha Godrej has expanded the company all over India. And their next generations have expanded their business worldwide. Their products were successful and easily went into the market.
We all know the mission Mangalyaan by ISRO it was proud moment for India. The rocket engine use in Mangalyaan manufactured by Godrej. Not only this, but there are also many other rockets for which they have manufactured the engines.
Godrej and Tata are same type of companies where they are compromised for quality and human wellbeing. Thirty percent of Godrej income converted to their trust. Ardeshir Godrej built the empire like this.
Failure is part of life:
The most successful businessperson Ardeshir Godrej has failed as lawyer, failed as surgical equipment manufacturer, and failed as a chemist. He never stopped looking at those failures. He always searched for the roots of success. If he has not seen the paper ad of Mumbai police regarding locks. The Godrej family would end in another type. But his mentality makes him stand high even the business idea changes.
His words “NO GREAT SUCCESS WAS EVER ACHIEVED WITHOUT FAILURE.”
Every time business ideas come from the problem of people. Not only Godrej story evert companies’ story is related to this. Facebook the company focused on chatting. In those days emails were the only source to connect with long distance friends and family. Facebook made them connect easy. A great success like that we need to focus on people’s problems.
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